Posts tagged as:

TV

Dog or not dog on the label?

November 30, 2009

Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between “Old World” and “New World” wine labels? She wanted me to show some “New World” labels. I pointed the “Red Rover” label […]

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A Wine Channel in France

October 2, 2009

For any other country having a TV channel devoted to wine is… no big deal. In France it requires to go through a major administrative work. Why is that? First of all, because wine is now considered as a very dangerous drink leading to alcoholism and major health problems. Second, because the French law require […]

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Julia Child loved wine too!

September 2, 2009

I just finished reading My life in France by Julia Child and I really enjoyed it. It’s funny, full of humor, very humble and inspiring for any aspiring author. For people of my generation, Julia Child was part of the American wine and food scene. She was an icon but I must confess that I […]

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Academy of Wine Communications

June 8, 2009

A few weeks ago, The New Wine Consumer radio show featured the Academy of Wine Communications. Until then I must confess my ignorance of this somewhat illustrious Academy founded in 1994 “to encourage wine writers, the craft of wine writing, and wine coverage in the media”. Since then, the Academy evolved in a more sophisticated […]

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Is wine an investment?

December 19, 2008

A few months ago, an article on wine as investment in Decanter Magazine raised all hell between pro- and con wine investors. Today, the subject is back on Bloomberg under the title: “Fine-Wine Investors Raise a Glass as Petrus, Margaux Lure Fund”. Robert Lench, manager of the Vinum Fine Wine Fund in Guernsey off the […]

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“French wines are so good they don’t need to be advertised”

December 18, 2008

Who said this? French State Secretary for Prospectives and Evaluation of Public Policies and Internet, Eric Besson when asked why French wines couldn’t advertise on the Internet at LeWeb8 conference. This rather silly statement went around the world through various web sites, twitter and videos on the conference. Unfortunately, as soon as this statement was […]

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Wine advertised on Internet in France?

October 29, 2008

The question mark is important. But it shows that the French administration, represented by the Ministry of Health, seems to be ready to put an end to an incredibly stupid story. In 1991, the “Loi Evin”, a law edicted by the then Ministry of Health Claude Evin, banned all advertising of alcohol in magazines, TV, […]

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Major events missed while traveling

September 3, 2008

How vexing to have missed so many fascinating events, just because I was traveling in the US and then taking two days (well, about 30 hours) to drag myself and my suitcases from California to France, through Salt Lake City and Paris. Convenient but not as fast as I hoped! Anyway, I missed two major […]

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Gary Vaynerchuk’s 101 wines

June 9, 2008

That’s it! I got it and I read it! I just couldn’t believe my luck when the post office delivered Gary‘s book on Friday. (My skepticism is just the result of a lost book package, actually MY own book, by… DHL.) Last week, Gary was concerned about his book not being available in some stores. […]

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French Millennials drink less wine than American Millennials

May 23, 2008

This is the result of a French-American study conducted by Dr Liz Thach and Prof. Francois d’Hauteville. Thach found out that French Millennials don’t drink wine because it’s expensive, bad tasting, difficult to understand and alcoholic. They keep drinking an occasional glass of wine while eating at the family table but they’d rather buy beer […]

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