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The Fast Consumer

May 19, 2008

In his fascinating book, Futurewise, Patrick Dixon explores the world around six letters – the letters of the word “F.U.T.U.R.E” : F as Fast, U as Urban, T as Tribal, U as Universal, R as Radical and E as Ethical. It is the definition of the new consumer. Let’s see what the “fast consumer” is […]

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Blogs and Brands

April 10, 2008

On the OWC group on blogs, there was a post lately asking if/how it was possible to make money with your blog. Indeed more and more people are writing blogs – as a hobby, sometimes – but more often in relation to their work field and their professional expertise. It would seem logical to try […]

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Brand positioning by video and TV on line

April 9, 2008

Videos are more and more present on the Net. Community sites, like YouTube, are the perfect example of this new trend. The wine business could use this new technological trend to promote wine makers, producers, wines and all the industry-related products and/or services. Marketers and communications people should use it as one of the best […]

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The contradictions of the European market

March 31, 2008

The European press – whether on line or off line – on the wine business in Europe gives the readers very mixed signals on the state of the industry. I’d like to try – “try” being the key word – to sort out what I read lately and what it means in comparison with the […]

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Generation Y and Branding

March 6, 2008

Also called “Millennials” or “Generation Why”, this group is widely represented in a lot of countries and constitutes a major target for local and global brands. In the US, there are 70 million people under 30; in Vietnam, they represent 50% of the 90 million people; in China, they are 200 million strong and there […]

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