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Malbec from Cahors is coming to the US

January 26, 2009

One of my most important study case in Wine Brands was on the strategy of the Malbec wines of Cahors. By then, in 2006-2007, the producers of French Malbec from Cahors had decided on a strategy based on on line tools, such as two blogs and emailing as well as on two options: Cahors is [...]

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US Women as Wine Consumers in Restaurants

January 21, 2009

A recent survey conducted by Julie Brosterman’s Women and Wine site and Full Glass Research show that American women and European women face the same challenges when ordering wine in a restaurant and have pretty much the same behavior as wine consumers in a restaurant. Brosterman’s study was conducted through a survey of women present [...]

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A year of blogging

December 31, 2008

Happy Anniversary to winebrandsblog! A little more than a year ago, I emailed the final version of my book to my publisher. At first I felt happy and relieved I completed this difficult and enjoyable task. But I kept collecting information and thinking about new media and the wine business. It didn’t take me long [...]

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“French wines are so good they don’t need to be advertised”

December 18, 2008

Who said this? French State Secretary for Prospectives and Evaluation of Public Policies and Internet, Eric Besson when asked why French wines couldn’t advertise on the Internet at LeWeb8 conference. This rather silly statement went around the world through various web sites, twitter and videos on the conference. Unfortunately, as soon as this statement was [...]

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Twitter for a brand?

December 15, 2008

Dr. Mark Drapeau thinks brands should be banned from Twitter. Why? “Not unlike Facebook and other sites, every account would represent a person using a real name, location, and picture”, wrote Drapeau. “New users would find having only real, authentic people on Twitter more attractive.” As a Twitter user, I can say most people I [...]

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Burghound "Taste Now" Tweets

December 3, 2008

Burgundy wine lovers have their own reference, the Burghound quarterly newsletter. Its 32nd Issue just came out. Founded 8 years ago by Allen Meadows, the Burghound is the result of a lifelong passion for Burgundy wines. For the last 25 years, Allen Meadows has been tasting Burgundy wines, visiting the many “appellations” and documenting the [...]

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Twitter for business or fun?

November 10, 2008

Twitter is so controversial among Internet users that I did some research on how and why people use it. Some use it just to chat with their friends and let them know where they are and what they’re doing – “having my cappucino, it’s raining today”. Others are trying to have a more professional use [...]

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Major events missed while traveling

September 3, 2008

How vexing to have missed so many fascinating events, just because I was traveling in the US and then taking two days (well, about 30 hours) to drag myself and my suitcases from California to France, through Salt Lake City and Paris. Convenient but not as fast as I hoped! Anyway, I missed two major [...]

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Gary Vaynerchuk’s 101 wines

June 9, 2008

That’s it! I got it and I read it! I just couldn’t believe my luck when the post office delivered Gary‘s book on Friday. (My skepticism is just the result of a lost book package, actually MY own book, by… DHL.) Last week, Gary was concerned about his book not being available in some stores. [...]

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