Posts tagged as:

USA

Wine Consumer Power

July 16, 2013

Web 2.0 was supposed to give more power to the wine consumer. One could express oneself on forums, Facebook, Twitter, blogs, Google+ and all social networks. One could get in touch with favorite wine producers while producers could answer disappointed consumers. The virtual world was considered the best friend of the wine drinker. Then reality […]

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Is a post on Social Media advertising?

May 27, 2013

This question seems ludicrous to a lot of American wine professionals if I believe what I read in the last few days about the new TTB guidelines. In Europe and mainly in France this question was answered years ago by the Evin Law: yes, talking and writing on social media and/or on the Net about […]

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400 American and Chinese Blogs under scrutiny

April 24, 2012

In 2011, The Wine Management Institute of Dijon, in Burgundy, France launched a 5-year study on international wine blogs under my direction with the help of our 40 to 50 students coming from all over the world. The first year (2011) was devoted to American and Chinese blogs. We are on our way for the […]

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Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  […]

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WineFair.com, virtual and international wine fair

March 15, 2011

Last year, I wrote in my French blog about winefair.com, this French initiative: a virtual and 3-D wine fair. I was impressed by the technology and the design of the site. This year, the second edition of winefair.com opens up to international markets. During the last few weeks, I was in contact with many American […]

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