Posts tagged as:


Boutique wineries in San Francisco

November 25, 2008

16 boutiques wineries located in San Francisco and using the facilities of Crushpad, the luxury urban winery, founded an association to promote their “first-rate, hand-crafted wines”. According to their web site, “Each vintner is unique; some favoring a “New World” style of winemaking; some focusing on just a single varietal; some making 100% organic wines. […]

Read the full article →

A funny little feature of

October 2, 2008

Until this morning I didn’t know the site or its widget. It took me a little while to figure out how it works but it is worth it. I went on the site of RedPinkWhite and clicked on the beta version. First it asked to choose a color: I chose Red. Then several little […]

Read the full article →

Is there a wine brand that actually ‘crosses borders’

August 8, 2008

This is the very interesting question one of my readers addressed in a private email. It triggered my curiosity as a brand that would cross borders is not what we would call an “international brand” or a “global brand” but, as my reader (who just pass his WSET exam) put it ” ‘brands’ that operate […]

Read the full article →

Wine brands and estate wines

August 4, 2008

Being in California is a dream when you’re are as passionate about wine brands as I am. I spend a lot of time perusing in wine stores and supermarkets’ wine section looking at their selection, the labels and the way the wines are displayed on the shelves. And of course, I taste some wines, some […]

Read the full article →

Branding strategy in Sta. Rita Hills AVA

July 31, 2008

Yesterday I spent a fascinating day visiting four wineries in the Sta. Rita Hills AVA in Santa Barbara County, California -thanks to my friend Bernard Roth who organized this tour. Besides tasting great and hard to find wines, I learned a few facts on the branding strategy of this recent AVA. Let’s get back in […]

Read the full article →

A growing interest in varietal wines?

July 16, 2008

When attending in Geneva the conference about women as wine consumers in Europe, I was surprised by a finding common to all women in every country: the first criteria to buy a wine was the varietal, even before the price or the origin. This is a very “un-European” attitude as the European wine traditions are […]

Read the full article →

After women and Millennials, a new target: the gay community?

June 20, 2008

I was reading this morning recent and older articles on the demographics of wine consumers. When writing Wine Brands I was mostly interested in two groups, women and Millennials. I might have missed a third group, the gay community, targeted by wine makers as early as 2003. Let’s go back in time. This early move […]

Read the full article →

A "breathing screw cap" to prevent corkstaint

May 27, 2008

A MBA team from UC Davis designed a high-tech closure for wine bottles that would allow the wine to breathe much like traditional bark corks and won the prize of the annual Big Bang! Business Plan Competition. The high-tech wine cap was developed by MBA student Tim Keller, a UC Davis viticulture and enology alumnus […]

Read the full article →

The Fast Consumer

May 19, 2008

In his fascinating book, Futurewise, Patrick Dixon explores the world around six letters – the letters of the word “F.U.T.U.R.E” : F as Fast, U as Urban, T as Tribal, U as Universal, R as Radical and E as Ethical. It is the definition of the new consumer. Let’s see what the “fast consumer” is […]

Read the full article →

New packagings for wine brands?

February 20, 2008

A lot of new wine brands created innovative packagings: Barokes and Lubie, to name just two brands I worked on for Wine Brands. Some “old” brands also launch wines under new packaging: this is the case of the long-lived German brand “Black Tower” now lauching a sparkler in cans. “The launch is part of a […]

Read the full article →