Posts tagged as:

Web 2.0

New presentation, new blog?

March 1, 2010

Two years ago, in January 2008, I shyly started blogging on wine, wine brands and innovation in the wine industry. My goal then was to update on   a regular basis the contents of my then to-be-published book, “Wine Brands”.  18 months after the publication and over a few hundreds posts, it’s time to move on […]

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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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Does a winery still need a web site?

January 29, 2010

For many years, the success of a communication strategy on the Web was measured by the traffic on the site or the click on a banner. It might not be still true. Because of the growing importance of social media, blogs and micro chats, it is more important for a winery to be present on […]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it […]

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A new blog on international wine tourism

November 26, 2009

Wine tourism is a difficult topic when you’re not a specialist of… tourism but love wine. Promoting both at the same time is a difficult exercise: wine is part of a local culture. When you didn’t travel to the place where the wine comes from, you discover a region through the wine. How to connect […]

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A creative wine cellar management system

October 26, 2009

From time to time I love to venture in innovative systems created in the “real” world instead of my beloved Web 2.0 world. I was caught up in reading a web site on a very creative wine cellar management system – we could even call it exclusive because I think there are only 2000 devices […]

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Twitter in the wine business for charity

October 16, 2009

Twitter and Crushpad winery partnered to create two wines to support Room to Read,a San Francisco-based non-profit which aims to empower millions of children in the developing world through education. This is the first Corporate Social Innovation initiative of Twitter. The label is dubbed Fledgling Wine. In addition to its Web site, the project has […]

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October 9, 2009

Videos, Google-style search engine, blog, Facebook page –, one of the leading e-commerce site, is gearing up towards Web 2.0 level and entering the age of social media. is positioned as a very high-end e-commerce site. It sells only 12-bottle cases of Bordeaux classified Growths, Burgundy or Rhone Valley wines. Their customers are […]

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Vintank, the Digital Think Tank in the Wine Business

September 21, 2009

In the pre-Internet days, think tanks could be impressive by the secrecy surrounding their members, their goals and their means of action. Today, in the (almost) full bloom of the Web 2.0, think tanks should be leading the way to the Web 3.0. And some do. Who didn’t hear of VinTank‘s Social Media Report? It […]

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Wine travel with Web 2.0 tools?

September 17, 2009

I’m fascinated by the use of the Web 2.0 tools made by consultants, wineries, start-ups in the wine business. Everyday there is a new site, a new application, a new idea by someone or a company. We know VinTank and its super innovative process, Cruvee,,,, and many many others. Don’t be […]

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