Posts tagged as:

Web 2.0

Academy of Wine Communications

June 8, 2009

A few weeks ago, The New Wine Consumer radio show featured the Academy of Wine Communications. Until then I must confess my ignorance of this somewhat illustrious Academy founded in 1994 “to encourage wine writers, the craft of wine writing, and wine coverage in the media”. Since then, the Academy evolved in a more sophisticated [...]

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Facebook, dream or nightmare?

May 28, 2009

Technology is not always a dream. A few years ago, I opened an account on Facebook. It was moderately active as I was busy writing a book, consulting, teaching and interviewing people for articles. But it worked: I received invitations from friends, posted a couple of things on my wall and invited friends to join [...]

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Buying wine on the Net, a headache?

April 15, 2009

The Wall Street Journal published lately a long article explaining why buying wine on the Net became a real headache for many shoppers and listed some problems: “phantom inventory”, slow delivery, cluttered sites, “tedious drill-down menus”, 20th Century web sites, etc. The author lists some solutions and recommends a few great sites. I was a [...]

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Malbec from Cahors is coming to the US

January 26, 2009

One of my most important study case in Wine Brands was on the strategy of the Malbec wines of Cahors. By then, in 2006-2007, the producers of French Malbec from Cahors had decided on a strategy based on on line tools, such as two blogs and emailing as well as on two options: Cahors is [...]

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US Women as Wine Consumers in Restaurants

January 21, 2009

A recent survey conducted by Julie Brosterman’s Women and Wine site and Full Glass Research show that American women and European women face the same challenges when ordering wine in a restaurant and have pretty much the same behavior as wine consumers in a restaurant. Brosterman’s study was conducted through a survey of women present [...]

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A funny Monkey in Australia: new brand and Web 2.0

January 6, 2009

At the end of last year, I was contacted by Sid Patel, Marketing Director of The Friday Monkey wines from Australia. Since I didn’t know this brand, I was curious enough as to look for it on the web. The web site is clean, user-friendly and answers most questions of somebody who didn’t drink their [...]

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“French wines are so good they don’t need to be advertised”

December 18, 2008

Who said this? French State Secretary for Prospectives and Evaluation of Public Policies and Internet, Eric Besson when asked why French wines couldn’t advertise on the Internet at LeWeb8 conference. This rather silly statement went around the world through various web sites, twitter and videos on the conference. Unfortunately, as soon as this statement was [...]

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The wine entrepreneurs of Web 2.0

October 14, 2008

When writing Wine Brands, I met several wine entrepreneurs of the Web 1.0 generation – people who started their company or their venture in the mid-90s like Peter Granoff with wine.com. Those people were the pioneers of the industry and younger entrepreneurs – the wine entrepreneurs of Web 2.0 – owe them a lot because [...]

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"Amazon-style" customers reviews on a winery site

October 13, 2008

Dry Creek Winery published a press release announcing the launch of a new section on its web site: an “Amazon-style” customers reviews for its wines. On the homepage of the site, second generation proprietor Kim Stare Wallace is quoted saying, “This is cutting edge stuff for wineries. We know we’re extending our necks a bit [...]

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Selling wine on line

October 8, 2008

Selling wine on line is not a novelty. Wine.com was one of the pioneers and, after many ups and downs, became the major wine store on line we now know. Nowadays on line wine stores are more and more numerous, inversing what’s happening in the brick and mortar world. Thirty years ago, there were 12,000 [...]

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