Posts tagged as:

wine brands

Is Bordeaux a wine brand?

June 2, 2010

A few days ago, I was talking with one of my MBA students on Bordeaux as a brand. The question was: Should Bordeaux brand itself like Champagne?  By branding its region, Champagne allowed small family owned properties to shine and sell their wines. The region leaders, the famous Krug, Bollinger and other Ruinart, did not [...]

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Wine Marketing Conference at IPAM, Porto, Portugal

March 25, 2010

The IPAM Marketing School in Porto, Portugal, kindly invited me to be a speaker at their conference on Wine Marketing on April 28-29. I’ll speak on “New technologies and Innovation, success strategies for wine brands”.  It will give the opportunity to visit some Douro wineries and visit the port wineries in Porto. I look forward [...]

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Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”. Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they [...]

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Re-branding Laville to La Mission Haut-Brion Blanc

February 26, 2010

Some thought it was a good idea, making it clear that Laville was the white wine of La Mission Haut-Brion while others were sorry to see an old name disappear from Bordeaux. Re-branding a well established wine brand is usually a very well thought out decision. In the case of Château Laville Haut-Brion, both names [...]

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Brands leading Growth in US markets

February 14, 2010

In spite of the financial crisis or maybe because of the financial crisis, a recent study of the 2008 edition of The U.S. Wine Market: Impact Databank Review and Forecast show that Americans are drinking more and better wines. The study seems to confirm that US wine drinkers keep away from low-end brands and favor [...]

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Social Wine Brands

October 22, 2009

Next week I’ll be on my way to the European Wine Bloggers Conference in Lisbon, Portugal. I’m one of the lucky one who’ll get to speak twice – once on Social Wine Brand and the second time on the Future of the Social Wine Brand. But what is exactly the social wine brand? More and [...]

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