Posts tagged as:

wine marketing

Wine Marketing Conference at IPAM, Porto, Portugal

March 25, 2010

The IPAM Marketing School in Porto, Portugal, kindly invited me to be a speaker at their conference on Wine Marketing on April 28-29. I’ll speak on “New technologies and Innovation, success strategies for wine brands”.  It will give the opportunity to visit some Douro wineries and visit the port wineries in Porto. I look forward […]

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Brands leading Growth in US markets

February 14, 2010

In spite of the financial crisis or maybe because of the financial crisis, a recent study of the 2008 edition of The U.S. Wine Market: Impact Databank Review and Forecast show that Americans are drinking more and better wines. The study seems to confirm that US wine drinkers keep away from low-end brands and favor […]

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