Posts tagged as:

wine

Wine Tasting at a Tech Conference

May 21, 2010

AMOOCON, a VoIP and technical conference that began in 2008, will features 54 talks and workshops by 38 different speakers. AMOOCON is inaugurating a new feature this year: a wine tasting! Randy convinced author and conference organizer Stefan Wintermeyer to add the idea to this annual event held in Rostock, Germany June 3-5th this year [...]

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Apple Wants to Redefine Mobile Ads

April 9, 2010

I’m not an Apple afficionada or endorsing Apple. I just have an iPod Touch and my regular Windows laptop. But I’m a communication person at heart and just saw the most amazing feature for the iPhone platform today. Of course, it will not be available for a few months, but I started dreaming of all [...]

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Vinopedia, a new wine search tool

March 25, 2010

Again? Not quite. You might have used vinopedia.com when it was called freewinesearcher.com.  the new version includes now 800,000 American wines and 600,000 European wines. Paul Mabray, from VinTank as well as Gary V praised its searchability quality in their tweets. Let’s try to look for some wines. I used the “Refine Criteria” tool and [...]

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Wine Marketing Conference at IPAM, Porto, Portugal

March 25, 2010

The IPAM Marketing School in Porto, Portugal, kindly invited me to be a speaker at their conference on Wine Marketing on April 28-29. I’ll speak on “New technologies and Innovation, success strategies for wine brands”.  It will give the opportunity to visit some Douro wineries and visit the port wineries in Porto. I look forward [...]

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Artisan Wines in Santa Barbara?

March 17, 2010

You know how much I love Santa Barbara, California and the beautiful wines grown in the area. I raved often enough to bore everybody. But today I’m more skeptical than raving.  I just read a press release by the Santa Barbara Wine Company announcing the launch of their “Artisan Wines”. What a strange concept! What [...]

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Re-Branding, not an easy task

March 9, 2010

I recently blogged on the re-branding of Château Laville Haut-Brion, the white wine of Château La Mission Haut-Brion, under the name of “Château La Mission Haut-Brion blanc” (white). In the same movement, Domaine Clarence Dillon, owner of both Château Haut-Brion and Château La Mission Haut-Brion,   re-branded the second wine of Haut-Brion, Bahans Haut-Brion, by the [...]

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Wine Dating, a French Concept

March 4, 2010

Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”.  Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 [...]

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Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”. Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they [...]

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Re-branding Laville to La Mission Haut-Brion Blanc

February 26, 2010

Some thought it was a good idea, making it clear that Laville was the white wine of La Mission Haut-Brion while others were sorry to see an old name disappear from Bordeaux. Re-branding a well established wine brand is usually a very well thought out decision. In the case of Château Laville Haut-Brion, both names [...]

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Mobile Apps from all over

February 17, 2010

You know a technology is successful when you start seeing it all over the place. Most of my favorite French wine and food or lifestyle magazines now have an iPhone app, making searching for a recipe or a match with a wine a lot easier. It happened that one of the most respected and widely [...]

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