Posts tagged as:

wine

Artisan Wines in Santa Barbara?

March 17, 2010

You know how much I love Santa Barbara, California and the beautiful wines grown in the area. I raved often enough to bore everybody. But today I’m more skeptical than raving.  I just read a press release by the Santa Barbara Wine Company announcing the launch of their “Artisan Wines”. What a strange concept! What […]

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Re-Branding, not an easy task

March 9, 2010

I recently blogged on the re-branding of Château Laville Haut-Brion, the white wine of Château La Mission Haut-Brion, under the name of “Château La Mission Haut-Brion blanc” (white). In the same movement, Domaine Clarence Dillon, owner of both Château Haut-Brion and Château La Mission Haut-Brion,   re-branded the second wine of Haut-Brion, Bahans Haut-Brion, by the […]

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Wine Dating, a French Concept

March 4, 2010

Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”.  Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 […]

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Millennials, an easy target for wine brands?

March 3, 2010

Millennials are the dream target of many wine brands. They have time, they have money and they crave learning about wine. Really? Think twice. Or, as 29-year-old journalist Nadira Hira put it, “think authentic, don’t think marketing!”. Is it bad news? Not really. Millennials are a generation of zappers, with short attention span but they […]

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Re-branding Laville to La Mission Haut-Brion Blanc

February 26, 2010

Some thought it was a good idea, making it clear that Laville was the white wine of La Mission Haut-Brion while others were sorry to see an old name disappear from Bordeaux. Re-branding a well established wine brand is usually a very well thought out decision. In the case of Château Laville Haut-Brion, both names […]

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Mobile Apps from all over

February 17, 2010

You know a technology is successful when you start seeing it all over the place. Most of my favorite French wine and food or lifestyle magazines now have an iPhone app, making searching for a recipe or a match with a wine a lot easier. It happened that one of the most respected and widely […]

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Brands leading Growth in US markets

February 14, 2010

In spite of the financial crisis or maybe because of the financial crisis, a recent study of the 2008 edition of The U.S. Wine Market: Impact Databank Review and Forecast show that Americans are drinking more and better wines. The study seems to confirm that US wine drinkers keep away from low-end brands and favor […]

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Promoting a Collective Brand

February 10, 2010

One of the most interesting challenges for a wine marketer is promoting a collective brand. Champagne was certainly the most successful example of such a strategy: it is now synonymous with party, special occasion and pleasure. Unfortunately we know it backfired: consumers don’t see Champagne as an everyday drink but more as the special drink […]

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Marketing or Not Marketing: Is it the Question?

February 3, 2010

I just finished reading The Wine Trials 2010 by Robin Goldstein and Alexis Herschkowitsch. I must confess I’m very perplexed by this book. The authors blame the “lifestyle marketing” for overpriced wines. They also condemn the fact that a group like LVMH invest more money on marketing than to produce the goods, without mentioning that […]

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A winery needs a web site!

February 1, 2010

But what web site, what for and what use? My last post on “Does a winery need a web site?” generated interesting and well thought out comments from wine educators, winery owners and other readers. First of all, it seems everybody thought a winery needed a web site. Some said a web site was the […]

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