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Women agree to disagree on wine

June 8, 2011

A recent survey conducted by Vinexpo on women and wine in United Kingdom, France, Germany, Hong Kong and the US showed that cultural differences are an important factor of differentiation in appreciating wine. What did those women agree upon? They usually prefer red wine over white wine. They are driving the sales for rosé wines:  […]

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1999-2009, a Decade of Innovation

January 4, 2010

In 1999, the Web was still considered an innovation in Europe. In France, 11,6% were connected; 100,000 adventurous people are managing their bank accounts on line; e-commerce brings 200,000 euros! It was also the time of the Internet boom: start-ups are getting millions from angels and investors. After two years of euphoria and craziness, it […]

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European women as wine consumers

January 2, 2010

The International Associated Women in Wine conducted a study on the consumption of wine by European women. The results were announced in June 2008 during the general Assembly of the organization and the official analysis was just released. Some intriguing points were raised by the answers to the questionnaire, depending on the country where it […]

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Boomer Woman: the New Consumer?

December 22, 2009

Marketers are always on the look out for new consumers. They seem to have bypassed an interesting category, the Boomer Woman. What is so different between a Boomer Man and a Boomer Woman? A Boomer Woman just spent 20 or 25 years of her life building her career, child rearing and managing a home. Women […]

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Wine and Health in South Africa

October 13, 2009

2009 is the 350th anniversary of South African wine production. South Africa is now a wine producing country largely recognized in many parts of the world – at the sad exception of a few European countries. France is one of them but fortunately, every two years, a charity auction reminds French wine lovers that South […]

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A woman’s smile on a wine label

September 30, 2009

This is the very unusual sight I came across today. At first the title of the article read: “Wine for women”. I got mildly annoyed and was about to move away when a sentence caught my eye: “Every smile has a story. And many stories are shared over a glass of wine”. Banal? Yes, but […]

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Wines for guys or for girls?

July 9, 2009

Wine marketing is a funny line of work. A recent Vinexpo study showed that women despise “women wines” – i.e. “pink” or “sweet wines” – specifically designed for them and favor red wines. On the other end, Michelle Locke from the San Francisco Chronicle cites Nelson Barber, an associate professor of hospitality management at Texas […]

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Are women the future of wine?

April 23, 2009

A recent study presented by Vinexpo raved about the newly discovered taste of women for red wine and their resistance to health warnings. The surveys were conducted over web sites in several countries. Are such surveys reliable for a marketing study? The Vinexpo surveys were conducted among female readers of several wine magazines web sites. […]

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The Circle of Women in Wine in Bordeaux, June 22, 2009

April 9, 2009

On June 22, 2009, during Vinexpo in Bordeaux, more than 80 female winemakers will gather to defend the culture of wine and the essential values of their trade in a special event and tasting held at the Cité Mondiale des Vins. In a time where wine is targeted as evil and unhealthy in France, it […]

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Futures or Primeurs Week in Bordeaux

April 7, 2009

Last week, Bordeaux was buzzing with journalists, importers and wine professionals tasting the 2008 vintage on the Left and the Right banks of the Garonne River. It is always an exciting and fun time: when getting to a tasting room, one usually runs in a friend or a colleague not seen since the previous Futures […]

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