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French Paradox or French Absurdity?

March 2, 2009

A few years ago, the French Paradox thrilled Americans (and French as well): by drinking a glass of wine a day and eating some olive oil, a lot of fruit and vegetable, fish (rather than meat), men and women could stay healthy for many years and avoid the dreaded and dreadful cardiovascular disease. And now […]

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Women and the Spirits of the World

February 10, 2009

Women are buying 80% of the wines in supermarkets. Are they as interested in spirits? That’s what a coming international competition will reveal, Women and Spirits of The World International Competition taking place in Monaco on April 23rd, 2009. According to Beatrice Cointreau, former CEO of the French Frapin Cognac, “Women have always been active […]

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US Women as Wine Consumers in Restaurants

January 21, 2009

A recent survey conducted by Julie Brosterman’s Women and Wine site and Full Glass Research show that American women and European women face the same challenges when ordering wine in a restaurant and have pretty much the same behavior as wine consumers in a restaurant. Brosterman’s study was conducted through a survey of women present […]

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French and American women winemakers in Bordeaux

January 12, 2009

15 women wine makers from Napa Valley are the guests of the Bordeaux women wine makers for a week. Last year, in January, 15 Bordeaux women wine makers were the guests of their American counterparts in Napa. The purpose of those trips are, for each group, to get a better understanding and knowledge of their […]

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Niche branding or narrow branding?

January 5, 2009

In those lean times, a marketer feels compelled to define the best strategy at the lowest budget, especially for mediuim-sized brands. In his article “Brands:Taking a narrow view”, published on, Chris Heile suggests that narrow branding “embraces the positive qualities of the brand, sharing them in more detail with customers. Think of it as […]

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UK consumers prefer American wines

December 16, 2008

Bad news for the French wine industry: for the first time ever, UK consumers drank more American wines than French wines. According to, “Sales of American wine in the off-trade grew 5% to £781m in the year to November, while French wine sales fell 3% to £780m.” Why is that? Americans know how to […]

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