Posts tagged as:

Young consumers

A Mutineer in France

July 1, 2010

Do you know this fun, energetic and innovative beverage magazine, The Mutineer? If you don’t, run to your local newsstand and get one. It’s the most relaxing, entertaining and informative magazine on all trends in the beverage industry. I’m not talking sodas, but spirits, cocktails, wines… “fine beverage…redefined”, as stated on the cover. I heard [...]

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Promoting a Collective Brand

February 10, 2010

One of the most interesting challenges for a wine marketer is promoting a collective brand. Champagne was certainly the most successful example of such a strategy: it is now synonymous with party, special occasion and pleasure. Unfortunately we know it backfired: consumers don’t see Champagne as an everyday drink but more as the special drink [...]

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Twitter in the wine business for charity

October 16, 2009

Twitter and Crushpad winery partnered to create two wines to support Room to Read,a San Francisco-based non-profit which aims to empower millions of children in the developing world through education. This is the first Corporate Social Innovation initiative of Twitter. The label is dubbed Fledgling Wine. In addition to its Web site, the project has [...]

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Tapas and friends=Tapeña wines

August 4, 2009

When I was working on Wine Brands, I happened to notice the launch of a new Spanish wine brand, Tapeña. At that time, I was mostly intrigued and seduced by the great label. Two years later, I had the opportunity to hold a bottle of their 2008 Tempranillo in my hands and taste the wine, [...]

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Wines for guys or for girls?

July 9, 2009

Wine marketing is a funny line of work. A recent Vinexpo study showed that women despise “women wines” – i.e. “pink” or “sweet wines” – specifically designed for them and favor red wines. On the other end, Michelle Locke from the San Francisco Chronicle cites Nelson Barber, an associate professor of hospitality management at Texas [...]

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Facebook, dream or nightmare?

May 28, 2009

Technology is not always a dream. A few years ago, I opened an account on Facebook. It was moderately active as I was busy writing a book, consulting, teaching and interviewing people for articles. But it worked: I received invitations from friends, posted a couple of things on my wall and invited friends to join [...]

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Cocktails in a New York Speakeasy

May 8, 2009

For once, I decided to “give up” on wine and try a cocktail. Why such an extravagant move? I’m in New York for a few days and happened to meet with a colleague, well learned on cognac and cocktails. He took me to a speakeasy in New York, called “Please don’t tell” – I won’t [...]

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Buying wine on the Net, a headache?

April 15, 2009

The Wall Street Journal published lately a long article explaining why buying wine on the Net became a real headache for many shoppers and listed some problems: “phantom inventory”, slow delivery, cluttered sites, “tedious drill-down menus”, 20th Century web sites, etc. The author lists some solutions and recommends a few great sites. I was a [...]

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Futures or Primeurs Week in Bordeaux

April 7, 2009

Last week, Bordeaux was buzzing with journalists, importers and wine professionals tasting the 2008 vintage on the Left and the Right banks of the Garonne River. It is always an exciting and fun time: when getting to a tasting room, one usually runs in a friend or a colleague not seen since the previous Futures [...]

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French students and Bottle Shock

March 25, 2009

Last evening, I showed my students the movie Bottle Shock. My students are between 25 and 45, they’re wine and food professionals working on their MBA in Paris. Most of them are French, some with a multicultural and international background. All of them were totally enthusiastic and appreciated the way the cultural differences were shown [...]

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