Posts tagged as:

Young consumers

Niche branding or narrow branding?

January 5, 2009

In those lean times, a marketer feels compelled to define the best strategy at the lowest budget, especially for mediuim-sized brands. In his article “Brands:Taking a narrow view”, published on brandchannel.com, Chris Heile suggests that narrow branding “embraces the positive qualities of the brand, sharing them in more detail with customers. Think of it as [...]

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Wine, a new trend among Millennials?

December 17, 2008

“A whole new generation is flocking to an ancient beverage [...]“, writes Courant journalist Cecily McAndrews on US Millennials. I already wrote a lot on Millennials’ taste for wine whether in the US or in Europe. What I’d like to point out is the rise of the emerging markets’ Millennials. Chinese and Indian young people [...]

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The rise of a high-end Burgundy wine

November 5, 2008

From time to time, I like to work on a case study and reflect on what went well or wrong. I had this opportunity yesterday when meeting Caroline Lestimé, owner of a vineyard in Chassagne-Montrachet in Burgundy and daughter of Jean-Noël Gagnard. Jean-Noël managed the estate for many years before he stepped down and let [...]

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Wine, an investment or an enjoyment?

October 20, 2008

I’ve been following several threads those last few days on wine as investments and the effect of the financial crisis on our wine buying. All hell broke loose a few days ago when the very respected Decanter.com mentioned a couple of wine investment seminars. One of their readers, Tim Hartley, fired really fast: “Normally investment, [...]

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The wine entrepreneurs of Web 2.0

October 14, 2008

When writing Wine Brands, I met several wine entrepreneurs of the Web 1.0 generation – people who started their company or their venture in the mid-90s like Peter Granoff with wine.com. Those people were the pioneers of the industry and younger entrepreneurs – the wine entrepreneurs of Web 2.0 – owe them a lot because [...]

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French vineyards on the Net from California

October 1, 2008

The American importer Wilson Daniels Ltd has one of the most prestigious portfolio of French wines: champagne Salon, domaine Leflaive, domaine Pierre Morey et Domaine Faiveley in Burgundy, as well as the wonderful Hungarian Royal Tokaji Boraszati. Those wines are also very expensive, especially with the exchange rate between the euro and the dollar. How [...]

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An evening with the Bordeaux School of Management

September 30, 2008

Last night I was invited to speak during the launch of the new Wine Master created by the Bordeaux Management School (BEM), thanks to its Academic Manager, Florine Livat. Being in France, I felt under the obligation of talking about new technologies and wine, a topic unfortunately widely ignored by many. It gave me the [...]

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Nothing but The Snooth?

August 1, 2008

There are a few sites whose use of new technologies and creativity are so interesting I check them regularly and stay tuned to what they create. Snooth.com is one of them: I love their dynamism and imagination as well as the enthusiasm of the young founder, Philip James. Snooth.com just came up with a great [...]

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African Americans and wine

July 17, 2008

I’m not a big believer in marketing wine specifically for an ethnic category. But I was interested by Zachary M.C. Harris’ statement in his site, TheBlackWiner: “The Black Winer strives to expose African Americans [and others] to wines, without the flair, stuffiness, and airs of elitism and snobbery that you get from sommeliers and high [...]

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